dayzoff started with a Nikon D40x in 2007, a Year 11 photography class and a lifelong interest in image-making that grew through skateboarding, film development, print work, travel and family life.

In 2018, that creative side crossed into business when I bootstrapped a high-end online product store from the ground up, learning the hard way what makes products sell, from descriptions, photography and design layout through to SEO, customer-facing material and the full sales cycle.

Those years in the trenches shaped the way dayzoff works today: practical, honest and built around clean visuals, clear communication and helping brands present themselves better online.